Post by sinthiya007 on Nov 9, 2024 22:19:55 GMT -5
WhatsApp Business API Limits
Not everyone knows, but WhatsApp Business API has limits for companies on the number of correspondence per day. This is done intentionally, so that the messenger has the ability to control spam. When you connect WhatsApp Business API, you will encounter a limit on the number of correspondence per 24 hours.
In one case, it can immediately amount to 1000 correspondences per day. In another, the company can be provided with only 250 correspondences for 24 hours. And in order on page seo service to raise the limit to the same 1000 correspondences, the company must work with an even smaller limit for up to 10 days and make small mailings and conduct correspondence with clients.
Of course, such a limit can make it difficult for large companies that need more messages at the same time. The option to work with the message limit is provided. WhatsApp has number levels - tiers, and by increasing the level you can increase the limit or remove it altogether.
WhatsApp has 4 types of tiers:
Tier 1 – 1000 correspondence per day;
Tier 2 – 10,000 conversations per day;
Tier 3 – 100,000 conversations per day;
Tier 4 – unlimited number of correspondence.
The limit on the number of correspondences increases and decreases automatically. It depends on three criteria:
room quality rating;
account status;
the number of open correspondence with unique recipients.
We wrote more about tiers and limits in our material .
So, what difficulties can you encounter when working with WhatsApp Business API, even if you do everything correctly? We will tell you using examples from our experience.
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Scenario 1: Low quality rating and Flagged status
WhatsApp evaluates the quality of your mailings over the last 7 days. The quality rating shows this assessment of the platform. The quality level can be green (high), yellow (medium) or red (low) .
Users complain about your messages if there is no option to unsubscribe from your mailing list.
Users mark messages as spam if the messages look like spam or are too annoying.
Users block numbers or complain if they receive messages they did not agree to receive
Of course, there can be many reasons for the rating decrease. Therefore, it is very important to segment the base correctly, work only with the contact base collected by yourself, and make mailings useful and relevant.
The rating in turn determines the status of the WhatsApp account: connected, restricted or flagged.
Flagged status is given to accounts with a low quality rating, and WhatsApp gives 7 days to “work on the bugs”. The global goal is to raise the quality level of messages from low to medium or high, and it is also important to check the content of the mailing, the contact base and other aspects. There are two strategies:
1. Reduce marketing mailings and leave only trigger ones
Often, trigger mailings are much more useful and users complain about them less. We wrote about mailing types in this article. If you can’t stop mass mailings, then you should follow these conditions:
write to those clients with whom you have already interacted on WhatsApp,
adjust the offer and make it more personal. For example, if the client has already made a purchase, you can offer him to buy related products at a discount (for example, a mouse or keyboard for a new computer, a flowerpot for a new plant, an accessory for a new look).
Not everyone knows, but WhatsApp Business API has limits for companies on the number of correspondence per day. This is done intentionally, so that the messenger has the ability to control spam. When you connect WhatsApp Business API, you will encounter a limit on the number of correspondence per 24 hours.
In one case, it can immediately amount to 1000 correspondences per day. In another, the company can be provided with only 250 correspondences for 24 hours. And in order on page seo service to raise the limit to the same 1000 correspondences, the company must work with an even smaller limit for up to 10 days and make small mailings and conduct correspondence with clients.
Of course, such a limit can make it difficult for large companies that need more messages at the same time. The option to work with the message limit is provided. WhatsApp has number levels - tiers, and by increasing the level you can increase the limit or remove it altogether.
WhatsApp has 4 types of tiers:
Tier 1 – 1000 correspondence per day;
Tier 2 – 10,000 conversations per day;
Tier 3 – 100,000 conversations per day;
Tier 4 – unlimited number of correspondence.
The limit on the number of correspondences increases and decreases automatically. It depends on three criteria:
room quality rating;
account status;
the number of open correspondence with unique recipients.
We wrote more about tiers and limits in our material .
So, what difficulties can you encounter when working with WhatsApp Business API, even if you do everything correctly? We will tell you using examples from our experience.
Automate communication with chatbots
Visual editor for creating a chatbot without programming skills
Find out more
textBack
Scenario 1: Low quality rating and Flagged status
WhatsApp evaluates the quality of your mailings over the last 7 days. The quality rating shows this assessment of the platform. The quality level can be green (high), yellow (medium) or red (low) .
Users complain about your messages if there is no option to unsubscribe from your mailing list.
Users mark messages as spam if the messages look like spam or are too annoying.
Users block numbers or complain if they receive messages they did not agree to receive
Of course, there can be many reasons for the rating decrease. Therefore, it is very important to segment the base correctly, work only with the contact base collected by yourself, and make mailings useful and relevant.
The rating in turn determines the status of the WhatsApp account: connected, restricted or flagged.
Flagged status is given to accounts with a low quality rating, and WhatsApp gives 7 days to “work on the bugs”. The global goal is to raise the quality level of messages from low to medium or high, and it is also important to check the content of the mailing, the contact base and other aspects. There are two strategies:
1. Reduce marketing mailings and leave only trigger ones
Often, trigger mailings are much more useful and users complain about them less. We wrote about mailing types in this article. If you can’t stop mass mailings, then you should follow these conditions:
write to those clients with whom you have already interacted on WhatsApp,
adjust the offer and make it more personal. For example, if the client has already made a purchase, you can offer him to buy related products at a discount (for example, a mouse or keyboard for a new computer, a flowerpot for a new plant, an accessory for a new look).