Post by account_disabled on Mar 5, 2024 2:23:42 GMT -5
The trends in social media analytics for this year clearly point in two directions, which complement each other perfectly: sophistication in analysis and mobility . Companies that want to maintain their positions must take good note of the areas where it is worth making an extra effort and those critical aspects that will give the key to gaining new momentum for clients, users and, of course, also competitors. HiRes6 Photo credits: What's new in social media analytics: sophistication arrives In 2016 it will no longer be worth knowing that social media analytics helps to obtain better results. In the coming months it will be crucial to know how much better. Advertisers and brands will become increasingly concerned about their social media return on investment (ROI ) . This way of understanding the social media strategy will lead to the generation of awareness linked to: Monitoring engagement performance.
The monitoring of conversion ratios. Digital marketing analytics spending is expected to increase by 60%, marking a year of increasingly sophisticated social media dashboards with better metrics and KPIs. The example is given by some of the main social networks, which have already developed their own dashboards to access the most general data. Among them are: LinkedIn Twitter USA Student Phone Number List Pinterest Instagram, which is designing its own analytics platform . The new way of understanding mobility oriented to social media analytics The existence of social media is closely related to the use of mobile devices. Both trends are increasing. Users spend more time on the Internet through their mobile devices and recent studies show that on a daily basis, half of mobile users use them to access their social media accounts. All this must be taken into account when planning the social media analytics strategy. Social media and social advertising on mobile will continue to grow.
Specifically, according to Forbes , 87% of sales of devices with internet connection by 2017 will be tablets and smartphones . This gives the clue to companies that want to be leaders in their sector and advance on their path to success, which must go through not simply adjusting existing campaigns and their content to different mobile devices , but: Direct them to this medium as a priority, and secondarily to others, for which the contents must be adapted. Ensure a positive and enjoyable experience for mobile users , which, of course, includes the ability to obtain real-time data. Pay attention to the Internet of Things, which may reach its peak this year, extending to many more everyday objects . According to specialists, around twenty-six billion of them will be connected worldwide in five years . Digital marketing strategies should be aimed at feeding and improving the customer experience . Once their customs, habits, affinities, needs and desires are known, we must close the circle and concentrate the investment on providing maximum performance with the help of the latest technology. The results will soon be revealed with social media analytics. Related posts: The challenges of social analytics Perception: the value of sentiment analysis The best comparison between social media monitoring tools.