Post by account_disabled on Mar 4, 2024 3:54:30 GMT -5
Launching a product is harder than it seems. It is necessary to arrive at the right time in the market and impact the right users. Promoting the right product or service at a time when the market is not mature or too embryonic can hinder its success rate. Examples of good products that arrived at a bad time are the touch phones before the iPhone or the video game consoles that were born when Playstation, Xbox and Nintendo had already taken over the global market share and game suppliers. posits management If you are wondering how to manage your product portfolio successfully, regardless of your sector, keep reading and discover the keys to efficient brand management to extract the maximum performance from your product portfolio in your market. We put at your disposal some tips: The name matters a lot. Driving an X10 is not the same as driving a Polo. The personality and semantic load that you give to the name of your products will largely determine its relationship with the big brand. Are you interested in individualizing each product or in having it be perceived as a homogeneous whole? Place your user in the center. It may sound cliché, but not all products are the same.
Some will require a type of qualified relationship with respect to others. What is the criterion? The degree of engagement and attraction of your market towards your products. The positioning of your product is dynamic. It is possible that your product right now is innovative and that it is a rare bird in your sector. However, that leadership position will be short-lived and you will have to readjust its relationship with the rest of the products in a short time. The number of products and their history. To manage your product portfolio successfully, take into account the history of each product, its moment Industry Email List of adoption and the total volume of supply. Being a specialist single product is not the same as offering generalist solutions. The organization of your product portfolio. Sorting by functional characteristics is not the same as by user insight , by product type or by business unit. The order of the factors alters the result in managing your product portfolio successfully. These are some of the elements that you have to take into account when learning how to manage your product portfolio successfully.
You have to take these variables into account, as well as the point of sale and the distribution channel to manage your product portfolio successfully.5 brand assets that, in aggregate, form this added value: 1. Brand awareness: It is the degree to which a brand is recognized by people. This can be measured by the number of people who know the brand and how much they associate it with a specific product or service. For example, everyone knows Coca-Cola or Pepsi, but does Fritz-Kola sound familiar to you? 2. Brand image associations They are the ideas and perceptions that people have about a brand. Conscious or unconscious associations that include aspects such as trust in the brand, the personality of the brand, what it represents or the consumer experience. Look: What would a Nike hotel be like? One from Gucci? And the one from Desigual? Surely you have imagined them differently. We quickly identified its main traits and applied them to another business. This is the magic of being more than a product. Long live the flexibility that concepts give us. 3. Perceived quality It is the subjective impression that a person has about the quality of a product or service.
Some will require a type of qualified relationship with respect to others. What is the criterion? The degree of engagement and attraction of your market towards your products. The positioning of your product is dynamic. It is possible that your product right now is innovative and that it is a rare bird in your sector. However, that leadership position will be short-lived and you will have to readjust its relationship with the rest of the products in a short time. The number of products and their history. To manage your product portfolio successfully, take into account the history of each product, its moment Industry Email List of adoption and the total volume of supply. Being a specialist single product is not the same as offering generalist solutions. The organization of your product portfolio. Sorting by functional characteristics is not the same as by user insight , by product type or by business unit. The order of the factors alters the result in managing your product portfolio successfully. These are some of the elements that you have to take into account when learning how to manage your product portfolio successfully.
You have to take these variables into account, as well as the point of sale and the distribution channel to manage your product portfolio successfully.5 brand assets that, in aggregate, form this added value: 1. Brand awareness: It is the degree to which a brand is recognized by people. This can be measured by the number of people who know the brand and how much they associate it with a specific product or service. For example, everyone knows Coca-Cola or Pepsi, but does Fritz-Kola sound familiar to you? 2. Brand image associations They are the ideas and perceptions that people have about a brand. Conscious or unconscious associations that include aspects such as trust in the brand, the personality of the brand, what it represents or the consumer experience. Look: What would a Nike hotel be like? One from Gucci? And the one from Desigual? Surely you have imagined them differently. We quickly identified its main traits and applied them to another business. This is the magic of being more than a product. Long live the flexibility that concepts give us. 3. Perceived quality It is the subjective impression that a person has about the quality of a product or service.