Post by account_disabled on Feb 25, 2024 1:37:08 GMT -5
Through a multisensory experience you will be able to know how alcohol travels through your body and how it affects it; You will experience the sensation of dangerous drag racing and assume the responsibility of a traffic officer. All of this in a CSR initiative that seeks to reduce road accidents. Are you ready? Let's start! Approximately 17 thousand people die every year from traffic accidents. According to information from the Federal Police in Mexico , this is the main cause of death in children between 5 and 14 years of age and the second in young people between 15 and 29 years old; This is a public health and safety problem, so it is necessary to take measures and know how to reduce road accidents. It is not a problem that is ignored, on the contrary, there are many public and private campaigns that have tried to address it for years, however, not all of them achieve the expected results; The formula for a good road safety campaign lies in the message and the way in which it is transmitted.
The formula for a good road safety campaign lies in the message and the way in which it is transmitted. Tweet this phrase. How to reduce road Asia Mobile Number List accidents by stimulating all the senses Recently Quálitas, together with the Cinépolis Foundation and Universum, launched a campaign that seeks to raise awareness and reduce road accidents in young people through an educational platform that stimulates all the senses and positively affects a change in behavior. This is Cinema Park , an initiative of the Cinépolis Foundation that seeks to generate multisensory, interactive and educational experiences through cinema. It is the first entertainment concept in movie theaters in America. The campaign to reduce road accidents consists of taking the Cinema Park Road to Safety Tour to different places in the Mexican Republic and inviting clients, collaborators and investors of Quálitas and the general public to live the sensory experience.
What is the Road to Safety Tour? By attending the performances, the audience will be able to experience, through a three-dimensional projection, what the journey of a drop of alcohol through a person's body is like and discover its effects. Later, the assistant will live the experience of participating in “drags” in complete darkness, using only the sense of hearing, and then become a police officer and decipher the causes of a car accident. Finally, viewers will be able to learn safe and responsible driving tips from renowned Mexican drivers. The campaign will reach Mexico City, Querétaro, Puebla, Monterrey and Guadalajara. “At first we are going to take this experience to the headquarters where the company's largest offices are located, and which have a greater number of accidents per year. We hope that over time we can replicate this experience throughout the country,” said Margarito Villa, Deputy Director of Risk Prevention at Quálitas.
The formula for a good road safety campaign lies in the message and the way in which it is transmitted. Tweet this phrase. How to reduce road Asia Mobile Number List accidents by stimulating all the senses Recently Quálitas, together with the Cinépolis Foundation and Universum, launched a campaign that seeks to raise awareness and reduce road accidents in young people through an educational platform that stimulates all the senses and positively affects a change in behavior. This is Cinema Park , an initiative of the Cinépolis Foundation that seeks to generate multisensory, interactive and educational experiences through cinema. It is the first entertainment concept in movie theaters in America. The campaign to reduce road accidents consists of taking the Cinema Park Road to Safety Tour to different places in the Mexican Republic and inviting clients, collaborators and investors of Quálitas and the general public to live the sensory experience.
What is the Road to Safety Tour? By attending the performances, the audience will be able to experience, through a three-dimensional projection, what the journey of a drop of alcohol through a person's body is like and discover its effects. Later, the assistant will live the experience of participating in “drags” in complete darkness, using only the sense of hearing, and then become a police officer and decipher the causes of a car accident. Finally, viewers will be able to learn safe and responsible driving tips from renowned Mexican drivers. The campaign will reach Mexico City, Querétaro, Puebla, Monterrey and Guadalajara. “At first we are going to take this experience to the headquarters where the company's largest offices are located, and which have a greater number of accidents per year. We hope that over time we can replicate this experience throughout the country,” said Margarito Villa, Deputy Director of Risk Prevention at Quálitas.