Post by account_disabled on Feb 22, 2024 0:30:32 GMT -5
In the field of business planning , data is a critical asset. Estimate progress, establish priorities, define a sales strategy, adapt it to market demands and trends, decide in a matter of minutes... It is the dynamism of the current routine in business, which cannot afford to lose time or agility . Complementary to consistent budgeting and exhaustive and highly accurate reporting, there is the need to monitor and analyze indicators in real time or almost in real time that ensure that alignment is not lost. Those who like their plans to go well, especially when it comes to business planning , have no other option than to combine technology and know-how to maintain their position and ensure the sustainability of their business. How to approach business planning Commercial planning must touch all aspects of the sales process , from market prospecting to territory analysis, from the management of potential clients to the loyalty of current clients, from maintaining the network of contacts to forecasting future trends.
To begin, it is usually interesting to ask yourself some questions such as: - What are the objectives. - What changes are necessary. - What measures can be applied to correct or improve the current situation. - What geographic areas will correspond to each commercial. - What are the specific objectives that will be attributed to Chinese Student Phone Number List each seller or team. The sales plan should begin with the establishment of some strategic objectives. Some examples are: - Penetrate a local market, adapting the product to its circumstances. - Open a new establishment in an area where you have the necessary potential to generate a large amount of sales. - Capture a new segment of the population. - Increase the customer retention rate by a specific percentage. In order to properly monitor the process until the set goals are achieved, it is advisable to define indicators. These must be specific, measurable, achievable, realistic and subject to a time frame.
The metrics collected will allow the reporting to be based on objective data, not on mere assumptions, moving away from being a simple opinion and turning the reports into reliable tools, ideal for making business decisions. In this way, it will be possible to optimize the use of resources and also explain how sales and profit margins will be improved for existing products and markets, whether they are strategies in relation to new products and new markets, or the elimination of existing barriers. In any case, to carry out good commercial planning you need, at least, to know: - How many new clients are obtained each year. - How many clients are lost in the same period. - What is the average sales made to each individual customer. - If there are months or seasons in which more clients than usual are gained or lost. In short, it could be said that business planning is half science and half experience, but always with your feet on the ground and the data at your fingertips, if you don't want to take risks.