Post by bisti22 on Feb 18, 2024 7:11:50 GMT -5
In Europe, online shopping experiences are experiencing variations. This is the case of the fashion giant H&M. It will now charge shoppers to return items purchased online. In this part of the world it may come as a surprise, but it is not the first store in the United Kingdom to resort to tailoring. What does the phenomenon respond to? Returning products purchased through H&M's online channel will cost £1.99 (approximately $2.5). Rivals of the retail company such as Zara, Boohoo, Uniqlo and Next have already implemented the method. With the pandemic, the use of online purchasing intensified and with it a number of returned items. England: H&M charges shoppers for online returns Why does H&M England charge for online returns? Returns on online purchases were much higher than expected.
Therefore, they have been a burden on retailers. The return task involves costs and logistical demands to process the returned stock. Given the measure, the important question arises as to what its impact will be on consumer opinion. READ ALSO Email Marketing List
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“It makes economic sense. As it discourages buyers from purchasing products online in bulk and then returning most of them. “That has been a real problem for companies.” According to the specialist, users can understand it. This logic focuses on the awareness generated towards the environmental impact of deliveries and returns. Fewer postal returns mean fewer delivery vehicles traveling up and down with packages. However, he also warned that it could spark a backlash among some groups of people, such as people with disabilities, who rely on online shopping.